What's a Spotlight Listing Worth to You?
Every listing is an opportunity. Calculate your projected return on the seller leads we will generate and the time we will save you by automating everything for you.
Future Commission Potential
Based on 3 seller leads, a 2% conversion rate, and $18,750 commission per future closed listing.
An average expected value over time, not guaranteed income from each campaign.
Typical listing price in your market
Your side of the commission
New seller leads from neighbor marketing per listing
Share of those leads you turn into listings over time
Value of what Spotlight does
The combined value you assign to the 8 Spotlight services below, per listing.
Adjust each amount to what that service is worth to you.
Private Launch, Coming Soon, Active, Pending, and Sold.
Keeps my sellers updated on the market and listing activity for their home, on demand.
Mailed and delivered to neighbors of my listing, building my brand.
For my listing, building my brand, 10,000+ impressions included.
Includes a personal website for their home, branded to you, that stays current with market comps and other personalized value.
The ability to leverage Private Launch and Coming Soon in my listing presentations, with a fully baked marketing strategy for those stages.
I can use on future listing presentations.
Time and budget saved
12 hours saved × $150/hour = $1,800 in time value, plus $0 in existing spend you can replace.
Per listing. Only include savings not already counted in the service values above.
No more building listing presentations, updating property websites, preparing seller reports, coordinating direct mail, managing Instagram campaigns, or creating marketing strategies and sold reports. Spotlight handles the work so you can focus on your clients and growing your business.
$1,800 of your time, per listing
What your time is worth
Designers, site builders, just listed / just sold cards, Instagram ad spend and management per listing, etc.
How the estimate works
Future commission potential: average sale price × your commission rate × seller leads × lead-to-listing rate.
Services: the sum of the values you assign to the eight Spotlight features.
Time and budget: hours saved × hourly value, plus existing spend you can cancel.
Net ROI: (total estimated value − $750) ÷ $750 × 100. This is a value estimate, not a forecast of cash profit.
Avoid double-counting: reduce a service value if you already count the same benefit as time or budget saved. Default assumptions are editable examples, not historical performance.