From listing presentation through closing, Spotlight automatically creates and sequences your marketing, engages the neighbors, and keeps your sellers informed and impressed by the job you're doing.
Before you list, Spotlight has already done the work.
Type an address and get a complete, client-ready listing presentation in seconds: pricing strategy, comparables, market data, buyer profiles, and your full marketing plan.
Edit any line inline, re-brand it to your look, and present from any device. The hours of prep become minutes.
View a live example presentationThe moment your listing goes live, a coordinated marketing engine launches with it, every channel pointing back to the home's own website.
Spotlight doesn't fire everything at once. Marketing is automatically sequenced through each stage of the listing lifecycle, so demand builds before the home ever hits the public market, and you are the source buyers have to come through to get information.
Targeted marketing creates early interest before the public market, without the address or price. Interested buyers have to identify themselves to you to learn more: you own the information, so you own the conversation.
Anticipation converts to demand. Buyer interest, neighbor awareness, and engagement data accumulate while access is still scarce, positioning you and your seller for launch.
The home goes live with an audience already built: ads, postcards, syndication and retargeting all running, and every result tracked into your seller's report.
Automatically generated, professionally polished: a marketing-grade asset that makes every seller feel like their home is the main event. Because it is.
View a live example websiteProfessionally managed ads put the home in front of more local buyers, and show your seller you're actively working the listing.
Promote the home internationally in the countries you choose, reaching overseas buyers most agents never touch.
Personalized postcards to the listing's neighbors: the people most likely to know a buyer, seeing your name on the block.
Buyers who engage with your listings are retargeted with ads on Facebook and Instagram, keeping your homes top-of-mind. And the audience compounds: every listing you Spotlight grows it, giving each new listing more exposure than the last.
Zillow, Redfin, realtor.com and the MLS, tracked in one place, so every view counts toward the story you show the owner.
No briefs, no vendors, no follow-up. Every channel launches and runs the moment the listing is live.
Automated Owner Reports turn your marketing into visible, measurable proof.
Every channel, every impression, every save, delivered to the owner as proof of the work you're doing. And when a price conversation is needed, the report starts it for you, with facts.
View a live example Owner ReportThe listing you just sold becomes the strongest slide in your next presentation.
Days on market, sale price versus asking, performance against competing listings, and total exposure, beautifully presented, ready to hand to the next seller.
View a live example Sold ReportOnly members can Spotlight their listings. Membership covers ongoing service, support, and real estate data fees to maintain your account. Month-to-month, cancel any time.
Members can Spotlight any listing for $750, covering all Spotlight features for that listing: listing presentation, digital and print marketing assets sequenced through the listing lifecycle stages, digital ad management, 150 Neighbor Notes mailed to neighboring homeowners, 10,000+ listing ad impressions on Instagram, automated seller reporting, and more.
Spotlight manages the entire listing marketing process in one place, from the listing presentation through Private Launch, Coming Soon and Active Listing, including digital and print marketing, seller reporting and performance tracking.
Instead of waiting until a property hits the MLS to begin marketing, Spotlight launches listings sequentially through Private Launch, Coming Soon and Active Listing. Each stage has its own purpose, marketing assets and opportunities to generate demand.
No. We recommend all three whenever appropriate, but you control the strategy for each listing and can bypass any stage when you, the seller, or local rules require it.
No problem. You can opt out of any individual listing or configure your account to run automatically only for listings in certain ZIP codes or above price thresholds you set.
Spotlight creates a private property website and launches targeted marketing designed to generate early interest before the property reaches the public market. By default, targeted marketing does not include the property address or listing price. Agents often use this period to test pricing, identify buyers and build demand.
No. It complements your MLS workflow. Spotlight manages the strategy and marketing surrounding the listing; the MLS remains your primary entry point for the active stage, and if required by your MLS, the Coming Soon stage. Your MLS feeds Spotlight with any updates you make, so there is never a need for duplicate entry.
You walk into the appointment with a customized presentation showing the seller a specific launch strategy, pricing story and marketing plan that sellers love. The cherry on top is the visibility they will have through each phase of the listing process.
Private and Coming Soon marketing creates scarcity around information and access. Interested buyers have a reason to identify themselves to you, while neighborhood marketing creates conversations with homeowners who may become future sellers.
Sellers receive a branded portal where they can see their property and relevant, real-time market information. They also receive scheduled reports summarizing the extensive marketing you've done and how the market is responding.
Yes. Spotlight tracks engagement throughout the launch, giving you data to show whether the market is responding to the property and its price. The conversation becomes about actual market response instead of opinions.
Yes. The presentations, property websites, ads, postcards and reports all carry your brand, and every buyer and homeowner lead generated belongs to you.
Very little. Once your listing is in Spotlight, the marketing assets are created and launched automatically through each stage. You stay focused on your clients while the platform does the production work.
Membership is $199 per month and includes ongoing service, support, and the real estate data fees required to maintain your account. Only members can Spotlight their listings.
No. Membership is month-to-month and can be cancelled at any time.
Members pay $750 per listing, which includes the listing presentation, sequenced marketing strategy, three-stage marketing assets, digital ad management, automated seller reporting, 150 Neighbor Notes (printed, stamped, delivered), and 10,000+ listing ad impressions on Instagram.
No problem. Additional marketing can be purchased separately to support your preferred budget and lead generation goals.
Immediately. Start your membership below and our team will reach out to get your account set up and your first listing into the Spotlight.
$199 per month. No long-term commitment, cancel any time.
Start Spotlight